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Videos

Loohcal media, gloohbal measurement (Spanish)

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 9, 2019
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Citation

Cuende, D. (2019a, April 09). Loohcal media, gloohbal measurement (Spanish). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement-spanish-


Research papers

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 7, 2019
×

Citation

Cuende, D. (2019a, April 07). Loohcal media, gloohbal measurement. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement


Research papers

Reach, medienreichweite, cobertura or couverture?

New winds are blowing with the sound of bits and chips, making irreversible and deep changes in the media, from content to audience measurement. Until this point, most audience measurement systems have not kept pace with such changes. However, Out of...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Author: Daniel Cuende
Company: Cuende Infometrics
October 21, 2010
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Citation

Cuende, D. (2010a, October 21). Reach, medienreichweite, cobertura or couverture?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/reach-medienreichweite-cobertura-or-couverture-


Research papers

See you at Long: 18° 3' 0 E Lat: 59° 19' 30 N”

This paper focuses on the improvements introduced in 2007/08 based on the new technologies such as the a-gps technology for fieldwork and the ooH product analyzer software for complete media planning and buying process.

Catalogue: WM3 2009: Change Is In The Air...
Author: Daniel Cuende
Company: Cuende Infometrics
May 7, 2009
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Citation

Cuende, D. (2009a, May 07). See you at Long: 18° 3' 0 E Lat: 59° 19' 30 N”. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/see-you-at-long-18-3-0-e-lat-59-19-30-n-


Magazines

Research World (May 2008)

To be a media planner today must be one of the most stressful jobs in the business world. Confronted with a tsunami of change in the ways in which people consume media - and indeed live their lives wrapped up in different and new media environments...

Catalogue: Research World 2008
Author: ESOMAR B.V.
May 1, 2008
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Citation

B.V., E. (2008a, May 01). Research World (May 2008). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-world-may-2008-